LOCAL BRAND MANAGER Reporting to the Vice President of Marketing and working closely with the Senior Vice President Operations, the LOCAL Brand Manager is a key player on the LOCAL Concept Team contributing to the direction and strategy of the brand. As developer of the brand and marketing strategy and they set objectives, strategies and tactics for all of the marketing mix.
They develop and lead annual brand strategy, are responsible for developing plans and budgets, executing projects and creative campaigns that elevate the brand positioning while driving sales.
The LOCAL Brand Manager looks at the brand and marketing objectives from a 30,000 foot level but also services the day-to-day business and store initiatives. They drive the creative direction and are responsible for all marketing and brand touch-points including; all menu designs/lay-outs, websites, social media strategy and creative, all marketing collateral such as gift cards, uniforms, take-out bags, etc. This individual is fun, creative and lives and breathes the LOCAL brand! Key Duties & Responsibilities: Concept Development
Source: Fresh Gigs