(London, UK) Content strategy and creative ideation plays a crucial role at Distilled.
We are seeking a passionate storyteller and conceptual thinker who can collaborate with a team of creatives to develop innovative digital campaigns.As a part of the Creative team, this role reports to the VP of London and will lead creative campaigns from ideation to completion.
A successful Content Strategist will understand how to translate client objectives into compelling brand stories that drive results.
S/he will present these ideas with confidence and effectively manage the creative process ensuring client expectations are exceeded.About the RoleEach day as a Content Strategist will be different, but a typical day could include:Participating in client meetings to understand clients’ business objectives and marketing goalsWorking with consultants to define project scope, costs, timelines and expectationsDeveloping creative briefs to ensure the marketing strategy and creative direction are alignedLeading the ideation of story-driven creative campaigns alongside consulting and promotions teamsAssessing the feasibility of concepts and developing pitch decks to present finalised campaigns to clientsDeveloping messaging strategy, competitive analysis and content framework to guide creative campaignsOversee the creative process from concept to completion.
Leading the design and user experience process ensuring the campaign matches the client’s brand and story.Collaborating with Consultants to report campaign updates and resultsWhile the core responsibilities of this role will center around creative ideation and project management, a Content Strategist may also deliver:Content development plans including developing voice and tone guidelines, editorial calendars and content distribution plansManaging content production with in-house writers and freelancersContent audits and gap analysisAudience research and persona analysisCustomer journey maps through discovery strategies such as focus groups, interviews and surveysCopywriting and editing for short and long-form contentContent development trainingsAbout You3+ years in a digital environment with an emphasis on content strategy and managing interactive campaignsYou’ll understand the value of content and how to communicate that through appropriate KPIsWell-rounded portfolio of digital campaigns showing an understanding of content and digital marketing strategiesWell-versed in content distribution channels; their associated audiences and limitationsStrong understanding of how to lead and direct creative ideationUnderstanding of how to use qualitative and quantitative research to develop successful pitches and campaignsProven capability to translate creative concepts to compelling client presentationsAbility to manage multiple projects/teams at once while staying within timeline and budgetsAbility to balance creative and operational needsExcellent copywriting skillsExcellent written and verbal communicationEffective project management and reporting skillsJob Perks: 25 days annual leave plus 8 bank holidays, Subsidised private healthcare and life insurance, 5% pension matching, Subsidised gym membership, A £750 happiness budget so you can buy stuff to make you happier at work such as a new flashy monitor or training, and drinks and snacks on Friday.
Source: Authentic Jobs