Full Time: Product Marketing Manager at Contentful GmbH in Berlin

Contentful is a content management developer platform that enables web and mobile developers to manage, integrate, and deliver digital content to any kind of device or service that can connect to an API - be it smart cars, VR, mobile, web, digital signage, or any new platform.

We solve the complexities of content management for tens of thousands web and mobile developers, some independent and many working at enterprise customers that include Jack-in-the-box, Petsmart, Specialized, and Urban Outfitters.

We're a fun team of over 100 people from 36 nations with offices in Berlin and San Francisco, backed by top VCs (Benchmark, Trinity, Balderton, Point Nine), growing at an amazing pace, and looking for more amazing individuals to join our team!

ABOUT THE ROLE

We are looking for an experienced Product Marketing Manager to promote the adoption of Contentful among developer teams around the world.

In your role, you will collaborate with other teams to develop strategies, implement product marketing initiatives and optimize your efforts to drive a massive adoption of our product.

You are expected to communicate with confidence, enjoy creative work, and show sound judgment in allocating limited resources and prioritizing the backlog of deliverables.

Product marketing managers wear many hats in their job, here are some of the key responsibilities you will work on:


Lead product marketing efforts: define overall narrative, construct ideal customer profiles, track product adoption metrics and lead communication efforts across multiple audiences and channels
Work with product, engineering and design teams to define product communication plans, develop marketing materials and coordinate timely roll-out of new features
Research key market and product data, conduct user interviews to understand key customer segments, their specific needs, and lifecycle stages
Support the sales team by researching, documenting and illustrating typical-use cases, engineering best practices, and functional product requirements
Research the market landscape and collect competitive intelligence to benchmark product capabilities and develop effective product positioning strategy
Analyze product usage, conduct customer surveys, and document functional requirements to set an effective pricing strategy
Set priorities for the content production backlog, drive changes to the marketing website and ensure the availability of high-quality product collaterals
Create robust processes and cultivate a high-performance culture within the marketing team and across all key constituents


REQUIREMENTS

We expect the ideal candidate to have a strong technical background, experience in leading outbound marketing efforts and conducting market research as well as be curious about business problems facing our customers.

The ideal candidate will possess:


Excellent communication skills - we’re looking for a person who can effectively represent customer’s point of view and work constructively with the key stakeholders
Ability to query and interpret data to identify important trends and create compelling stories about key numbers
Expertise in defining customer segments, building personas and applying these insights to influence product decisions
Good understanding of typical web, mobile, IoT use-cases and how these use cases are implemented on different platforms
Strong creative skills, including copywriting, sourcing campaign ideas, working with design and web development teams
Previous experience in a developer-focused company and skills at communicating with technical audiences
Excellent command of spoken and written English
Self-starter personality, including the ability to prioritize your backlog, execute fast, and stick to deadlines
Experience in creating, documenting or consuming public APIs is a plus
3+ years of experience in product management, marketing or software development


BENEFITS


Join a real tech company that counts among its investor and advisors people like Adam Wiggins (Heroku) and Francesco Cesarini (Erlang Solutions)
We offer an education budget and extra days off to be spent on your self-development
Pick any tools you feel comfortable with.

From hardware to software, your work environment to your chair, we've literally got your back
Enjoy the flexibility of time and place of your work
Brush up your language skills! Our team speaks more than 20 languages, and we offer free German classes
We fully support your move to Berlin or San Francisco with a relocation budget.

We'll help you settle into your exciting new city


“Variety is the spice of life” — and a celebrated component of our culture.

At Contentful, we strive to create an inclusive environment that empowers our employees.

We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be an equal opportunity employer: all qualified applicants are considered for positions regardless of race, ethnic origin, gender, age, religion or belief, marital status, gender identification, sexual orientation, veteran status or disability.

We look forward to your application!

Apply

Source: Clevertech