Senior Director, Brand Marketing - Toronto, ON

What is the opportunity?
Do you have a keen understanding of the High Net Worth client segment and how to drive a marketing strategy to attract this exclusive audience? RBC is seeking an experience Senior Director, Brand Marketing to focus on growing our brand and driving new business among the High Net Worth client segment in our core global markets within Wealth Management.

The successful candidate will have extensive experience delivering creative and impactful integrated marketing campaigns, go-to-market plans and experiential initiatives, combined with the confidence to challenge ‘status quo’.  We require an innovative thinker who will seek-out new marketing solutions that will help broaden, deepen and amplify our client interactions.This successful candidate will provide strong brand marketing thought leadership and insight-based planning expertise to drive client engagement and new business leads.

The individual has a deep understanding of the Wealth Management business and extensive experience implementing successful, highly targeted, marketing strategies with demonstrated ROI.

The incumbant will bring strong leadership skills with a track record of inspiring, engaging and developing teams.

The incumbant will also bring exceptional relationship management skills and adept impact and influence skills to work across a matrix organization with multiple stakeholders.


Source: Fresh Gigs