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Warehouse Twenty One: Media Planner & Buyer

Qualifications Preference may be given to applicants with a Bachelor’s Degree in Mass Communications, Marketing, Advertising, Communications, or closely related field Four or more years multi-media planning and buying (agency experience preferred) Must have a valid driver's license and ability to drive in all weather conditions Experience with Bionic or other media planning software a plus The ideal candidate should have: Excellent research skills The ability to recognize good opportunities Confidence negotiating Good team and interpersonal skills An interest in media and people's motivations Essential Duties Media Strategy and Planning Work closely with the Managing Directors and Leadership Team to create great performance-based mass media plans for client campaigns Utilize agency discovery process to create goals and objectives for mass communications strategies Develop mass media objectives and strategies to meet client’s marketing objectives Identify and analyze all media opportunities, including broadcast, print, digital, and non-traditional, and make sound tactical recommendations Work with the Digital Manager and Social Media Manager to ensure a seamless and comprehensive multi-channel execution of purchasing and budget management across digital and mass media channels Responsible for taking all recommendations across traditional, digital, and social media for final media buy recommendations, presentations, and pitches Expert and master user of mass media buying software to build plans (W21 utilizes a system called Bionic) Clearly write and present media recommendations through professional and well thought out media plan presentations Presentation of mass media plans, both to internal and external (client) teams; Responsible for pitching media plans to clients in partnership with Strategy Director Always on the lookout for new and cutting edge media opportunities for all W21 clients Develop and maintain meaningful and trust-built relationships with all media vendors including print, TV, radio, sponsorship (sports), etc…

Source: Authentic Jobs