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Flocabulary: Senior Director of Marketing

Responsibilities: Manage directors of content marketing, lead generation and conversions to optimize performance and alignment of each function with the overall growth objectivesOwn and optimize the top stages of our funnel (awareness, lead gen and acquisition) while still maintaining visibility across the funnel into the later stages (of conversion and renewal): develop strategies to build user awareness and then convert them into long-term customersIdentify which key marketing metrics correlate best with revenue by designing and carrying out tests and analysesCreate recommendations for where the marketing budget should be allocated to drive growthWork closely with Product team to drive product updates and innovations that result in improved user acquisition, conversion, and retentionBuild and maintain relationships with internal business partners (Product, Engineering, Content, Sales, Customer Success) and work effectively in a heavily cross functional, fast-paced environmentTravel as needed for focus groups, conferences, events, and school visits to inform strategyREQUIREMENTS At least 5 years of relevant quantitative marketing experience preferably in ed tech or a SaaS company3-5 years of direct staff management and supervision experienceExceptional data analysis skills, including expertise in a variety of analytics tools (e.g., Excel, SQL, R, Python)Excellent written and oral communication skills, with ability to communicate effectively for diverse audiencesPassion for education and the needs of diverse K12 learners at the center of all our workOutstanding team player with proven leadership skillsUndergraduate degree requiredBENEFITSWhy Flocab?We love what we do and have fun doing itWe offer full-time employees medical/vision/dental, as well as a 401kWe offer generous vacation and family leave policiesWe work in DUMBO with views of the water, bridges and skylineThis is a full-time position located in Brooklyn, NY…

Source: Authentic Jobs