Jobs Tagged: Qwilr
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Qwilr: Copywriter/Content Lead

Attract.Analyze:How do you know that your content performs well? You measure it!We are looking for an analytically inclined writer, who knows how to A/B test messages, website copy, headlines, etc; analyze bounce rate, page views and heat maps to improve conversion rates.We have a couple of core KPIs we are looking to improve, but it’s up to you to come up with the performance framework and demonstrate how the suggested metrics will influence our business goals.Produce:You are an amazing talented copywriter! And when you put your fingers to work you produce happiness, confidence, and make Qwilr stand out.You’ll start by jumping right in and mapping out our content production and identifying the gaps that we (you :) need to fill.Here is a list of things you’ll be working on:Produce webinars, infographics, blog posts, video scripts, customer stories, press releases, social media updates;Write creative briefs and direct content assets production;Repurpose existing content and package it into alternative forms;Work on Lifecycle Messaging to improve email subject lines, body content, in-app messaging, and marketing product copy;Work with other teams on the launches of seasonal campaigns, new marketing initiatives, new products and services.Attract:I’ll be straight: this is the most demanding part of the job.So many companies are publishing so much great content nowadays, and we need to stand out.You’ll need to get backlinks, build relationships with stars in various B2B industries, make sure that our content converts leads into customers and supports them on their journey.You’ll need to turn our content into a lead generation and conversion machine!Skills and ExperienceBachelor’s degree in English, journalism or a related field;4+ years online copywriting experience.Show us you can do this:Copywriting for emails, in-app messages, and subject lines, in a variety of tones and styles;Generating ad content (with a focus on product ads);Search Engine Optimization (SEO) best practices for keyword usage and targeting user intent, especially for product listings and landing pages;Developing engaging, customer-centric content with a clear brand voice;Using quantitative data and analytics software to improve your copy;Love of new technology;Ability to work on a small team handling both strategy and execution plus wearing multiple hats when needed;Coordinating project timelines with other teams;Copywriting for User Interfaces (UIs), error messaging, calls to action, section headers, micro copy, and help text;Maintaining excellent grammar and attention to detail;Working at a technology startup or a marketing company;Knowledge of A/B testing;HTML/CSS basic skills;Photoshop/Canvas proficiency to produce great assets to support your copy.About our teamQwilr is a nimble and fast growing distributed team with headquarters in Sydney, Australia…

Source: 37Signals Job Board