Jobs Tagged: Urban
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Scoot Networks: Senior Performance Marketing Manager

Our Ideal Candidate Has:   Experience defining, analyzing and reporting on performance marketing metrics (CPM, CPI, CPA, CPC, ARPU, ROAS, CAC & LTV) Thorough understanding of attribution models, customer cohorts, and data analysis -SQL experience is a huge plus (or Chartio, Looker, Mode, Tableau experience) SEO, OOH, video and lifecycle marketing (email and push) experience a plus Experience working cross-functionally with product managers & developers A creative mind that can derive insights, recommendations and action plans from performance numbers, market trends, customer behavior, and business data sets   You Will (Responsibilities): Work with local city Marketing Managers to drive execution of campaigns that support each city’s growth initiatives in the US and internationally Drive weekly, monthly, quarterly optimization tactics that consistently improve each digital channel’s ROI without losing sight of growth Work with our data science team on all ad hoc analyses, which includes response tracking and campaign reporting Oversee budget allocation, execution of authorized plans, and final reconciliation You know how to manage multiple sources of information, stick to a budget, and work inside spreadsheets Foster strong and productive relationships with all paid media agencies and technology partners Guide creative direction around marketing ads (photo, video, copy) to optimize performance in campaigns while still keeping the overall brand image and brand style in mind Work collaboratively with cross-functional teams to drive landing page/ad creative/product feed optimization to improve channel performance, onboard new partners, maintain accurate reporting You excel at, and love working in, a fast-paced, always-changing environment You believe strongly in the mission to impact global climate change through electric urban mobility solutions   What We Can Offer: Unlimited Scooting Opportunity to travel Generous PTO Competitive salary and option grant Company-paid health, dental, and vision insurance The rare opportunity to impact climate change and urban mobility   Scoot Networks is an equal opportunity employer and values diversity at our company…

Source: Authentic Jobs